Say, “Yes!” to Olaplex

It’s the dark side of highlighting your hair—the damage of bleaching. But thanks to Olaplex, a game-changing new treatment, all bets are off when it comes to daring color.

Olaplex burst onto the salon scene with amazing reviews from stylists nationwide: “Revolutionary product,” “The #1 ingredient to any Balayage,” “A must-have weapon in my arsenal [of hair color products.]” In fact, there has been so much hype, salon clients have walked in asking for it by name. But is it worth the hype?


Now offered at every Gene Juarez Salon from Seattle to Bellevue, Olaplex is an easy-add on service that makes all the difference. It’s not a deep conditioning or protein treatment. When hair color is lightened, the color is removed from the shaft of the hair which causes the damage. But now colorists at Gene Juarez use Olaplex to lighten without risk of damage. Think of Olaplex as a hair insurance policy.

Gentle enough to apply every time you go in for touch ups at Gene Juarez, Olaplex bonds hair fibers together, resulting in that ‘just came from the salon’ look every day of the week.

It’s summer prep time! Schedule your highlighting appointment featuring Olaplex today!