It’s the dark side of highlighting your hair—the damage of bleaching. But thanks to Olaplex, a game-changing new treatment, all bets are off when it comes to daring color.
Olaplex burst onto the salon scene with amazing reviews from stylists nationwide: “Revolutionary product,” “The #1 ingredient to any Balayage,” “A must-have weapon in my arsenal [of hair color products.]” In fact, there has been so much hype, salon clients have walked in asking for it by name. But is it worth the hype?
Gene Juarez AVP of Color and Design David Shablesky said, “Olaplex makes it possible for our team of color professionals to repair their client’s hair while they color it.”
Now offered at every Gene Juarez Salon from Seattle to Bellevue, Olaplex is an easy-add on service that makes all the difference. “It’s not a deep conditioning or protein treatment,” David explains. “When ...