• May 19, 2015 Services

    Scrunching, sleeping on braids, salt water solutions? That’s so last summer. This year at Gene Juarez, it’s all about The Beach Wave.

    Launching May 26th, this treatment will effortlessly give you that beach girl look. The Beach Wave—now exclusively offered at your Gene Juarez Salon—is a texture treatment that delivers loose, casual curls that beg for the beach.

    The Beach Wave won’t compromise color-treated hair and it won’t lighten your locks. Instead, this texture-creating service promotes loose waves that look gorgeous when your hair is down, and glamorous when it’s up.

    Just like Keratin treatments smooth and tame frizzy, unmanageable hair, The Beach Wave amps up volume (and attitude) with cascading waves from crown to tip.

    Think your hair isn’t long enough for this beach-inspired look? Think again. The Beach Wave works on almost any hair length, whether it’s chin-length or ...

  • May 11, 2015 Services

    It’s the dark side of highlighting your hair—the damage of bleaching. But thanks to Olaplex, a game-changing new treatment, all bets are off when it comes to daring color.

    Olaplex burst onto the salon scene with amazing reviews from stylists nationwide: “Revolutionary product,” “The #1 ingredient to any Balayage,” “A must-have weapon in my arsenal [of hair color products.]” In fact, there has been so much hype, salon clients have walked in asking for it by name. But is it worth the hype?


    Gene Juarez AVP of Color and Design David Shablesky said, “Olaplex makes it possible for our team of color professionals to repair their client’s hair while they color it.”

    Now offered at every Gene Juarez Salon from Seattle to Bellevue, Olaplex is an easy-add on service that makes all the difference. “It’s not a deep conditioning or protein treatment,” David explains. “When ...