5 Things To Know About Going Blonde

WASH LESS OFTEN

Believe it or not, water is actually drying and can add impurities to the hair. Plus, the more you wash, the faster your color fades. If you enjoy working out, make friends with dry shampoo–stat!

We recommend R+Co Death Valley Dry Shampoo $29

THE POWER OF PURPLE
It’s hard to be excited about your hair when the tone is off. If you find your hair getting too brassy or flat, invest in a darkly pigmented purple shampoo/conditioner duo. The purple will bust those brassy tones.

We recommend Oribe Bright Blonde Shampoo & Conditioner $44-$46

SAY “YES” TO OLAPLEX
It’s the dark side of highlighting your hair–the damage of bleaching. But thanks to Olaplex, a game-changing new product, all bets are off when it comes to daring color. Now your Gene Juarez colorist can make you as blonde as you want, without risking the integrity of your hair.

Olaplex A must-have with your next color service $40

BRING ON THE HEAT
A heat-protectant spray is a must when using any kind of hot tool. Heat destroys vital proteins and depletes the natural oils in your hair. A heat-protectant will help replenish moisture, defend against frying and put the bounce back into your golden strands.

We recommend Kérastase Nectar Thermique $43

MAKEUP MAKEOVER
Your makeup drawer might need a revamp. You might find it harder to pull off brighter lip colors (like hot pink and tangerine). But, the makeup you might of considered blah before the blonde, (baby pink blush and rose gold gloss) are suddenly essential for perking up your skin.

We recommend Kevyn Aucoin lip color in Ariabelle $35
Kevyn Aucoin lip gloss in Tulapina $30

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