Style Blog

Friday, August 14, 2009

Gene Juarez Products

Have you tried the Gene Juarez line of at-home hair care and styling products?

In 2008, Gene Juarez began rolling out its own line of hair care and styling products. The line was developed by our Artists who sought to provide customized solutions for the hair needs that they saw while working with their guests every day. With the highest standards for performance, the Artists tested and retested formulations and re-formulations until they achieved their goal – products that work! In naming the products and developing packaging, the goal has been to make it easy for our guests to navigate, understand and use. As such, the products are named simply for what they do: Curl Forming Cream, Ocean Texture Spray, Detangling Mist, Illuminating Mist, to name a few. 

One year later, we have received great feedback regarding these products. Guests who have tried them love the performance, the fragrances and the packaging. They tell us that it is very easy to re-create their salon style at home when using the products. The Artists feel great about the products and are proud to provide education and recommendations. Guests also appreciate how the Gene Juarez products complement Kérastase and Shu Uemura’s line and, because they cost less, offer an exceptional value!

A few of the products are standout superstars:
  • Cleanse Balance Shampoo and Restore Balance Conditioner: Cleans and moisturizes normal to dry hair leaving it with a squeaky-clean feel that is soft and shiny.
  • Ocean Texture Spray: A must have for anyone who wants easy styling options. Achieve tousled, beachy hair, add extra texture or revive style on a non-shampooing day.
  • Soft Body: Achieve soft, touchable, shiny, bouncy hair - no matter the hair type.
  • Curl Forming Cream: Perfect to form, enhance and control curls while reducing frizz.
  • Design Paste Sheen: The easiest pomade! Provides separation, hold and a slight shine.

We are in hot pursuit to develop a number of new products that will continue to launch in the salons over the next year. Our own Hair Powder, Amplifying Spray, Hair Sprays as well as Shampoos and Conditioners that volumize fine hair and moisturize very dry hair. Keep an eye out for these wonderful new products! As always, our goal is the best product performance with an alluring fragrance, inspired by the Northwest, that you’ll love!

Over the next few months, we will be promoting our Gene Juarez products with a number of valuable offers. During the back-to-school period from 8/17 to 9/18 when you purchase a Liter of our Balancing shampoo or conditioner, you can choose from a complimentary travel pack or the Balancing Cream thermal protectant. Starting on September 7th, we will launch our Fall Promotion which will feature savings of 15% on all Gene Juarez products.

If you haven’t already tried the Gene Juarez line of products, ask one of our artists for more information. They will be glad to help you find the best products for your hair type and style needs!


Posted by: Margery, Artist and Product Development Lead